The SEO Specialist will develop search engine optimization strategies. This person will also be involved in researching existing SEO practices.

DUTIES AND RESPONSIBILITIES:

• Coordinating with the Digital Designers on graphics (ads, landing pages, email, etc.), copy optimization, internal reporting of results, and budget management.
• Translate marketing goals into successful key phrases and site strategies.
• Troubleshoot search engine index ability issues.
• Analyze competitive sites.
• Review and revise website meta tags.
• Develop, implement and maintain comprehensive search engine optimization and linking strategy.
• Maintain expertise on search engine news and trends.
• Analyze traffic and/or rankings reports.
• Maintain CMS with latest patches and security best practices.
• Implement processes for performance and scalability.
• Other duties and responsibilities as defined by management.

EXPERIENCE:

• Ecommerce or digital marketing experience
• Experience with Google Analytics
• Experience with email and search engine marketing

KNOWLEDGE/SKILLS REQUIRED:

• Bachelor’s degree required; preferably in Marketing or Business
• History of achieving results and reaching goals
• Strong analytical skills
• 3-5 years’ experience in Search Engine Optimization
• 2-4 years writing/editing web pages
• Demonstrated project management skills
• Effective verbal and written communication
• Proactive, intuitive, and able to manage change
• Experience with Web Analytics (Google and/or Adobe preferred)
• Experience with large scale SEO strategies